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Meet the team

Execution Labs deploys a team of industry experts to work with each of our portfolio studios. We cover a range of specialities, from analytics to production to marketing and more. Read about our core team:

  • Picture Jason Della Rocca

    Jason Della Rocca

    Co-Founder

    Jason is a globally recognized and connected expert in the games industry. He brings his unmatched network to Execution Labs, working with portfolio studios on business development and corporate strategy. Previously, Jason consulted with governments of all levels to build lasting gaming ecosystems, and was executive director of the IGDA for nearly 9 years. He received a GDC Ambassador Award for his industry building efforts.

  • Picture Keith Katz

    Keith Katz

    Co-Founder

    Keith is a serial entrepreneur with over a decade in the games industry. He brings his experience in marketing, strategy, and monetization to Execution Labs portfolio studios. Prior to co-founding XL, Keith held VP positions at Cellufun and OpenFeint, which was sold to Gree in 2011. He was also head of North American Marketing at Gameloft. Keith holds an MBA from Columbia Business School.

  • Picture Behrouz Bayat

    Behrouz Bayat

    Chief Operating Officer

    Behrouz brings expertise in operations, legal, finance, and game production to the studios in the Execution Labs portfolio. Previously he was a producer at Gameloft, Behaviour Interactive and Gamerizon, and has held several technical lead roles at Gameloft Montreal. Behrouz holds an MBA from McGill University and a degree in Computer Science and Psychology from Concordia University.

  • Picture Lyriane Charest

    Lysiane Charest

    Business Intelligence Director

    Lysiane is the resident data expert at Execution Labs. With a deep knowledge of analytics for games of all business models, she works with studios from playtesting to live ops. Previously she was the lead Business Intelligence analyst at Woozworld, a virtual world for teenagers. Lysiane holds a Masters in B.I. from HEC Montréal, and a degree in Mathematics from Université de Sherbrooke.

  • Picture Derek Elliott

    Derek Elliott

    Product Director

    Derek is a seasoned veteran of the games industry, having released launch titles for the last three generations of consoles. He brings this vast experience to Execution Labs by working closely with portfolio studios to ship quality, focused titles. Prior to joining XL Derek was a producer at Compulsion Games and Ubisoft Montreal, with notable game credits such as Contrast and Far Cry 3.

  • Picture Astrid Rosemarin

    Astrid Rosemarin

    Community Developer

    Astrid is the resident community expert at Execution Labs. She works with portfolio studios to build cohesive marketing and community strategies for their companies and games, and also manages the XL brand online. Prior to joining the Labs, Astrid was at award-winning independent studio Hololabs. She holds a BAH in Political Studies & Economics from Queen’s University.

  • Picture Pejman Mirza Babaei

    Pejman Mirza-Babaei

    User Research Director

    Pejman is the resident UX expert at Execution Labs. In addition to providing actionable game feedback to XL studios, he organizes and analyzes playtests throughout development. Pejman previously worked at Player Research Ltd. and Vertical Slice, where he oversaw pre- and post-release evaluations of numerous titles. He has a Ph.D. in HCI and Games User Research from University of Sussex.

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