Execution Labs Announces “Lab Partners” Indie Cross-Promotion Matchmaking Program

Game Incubator Partners with Chartboost to Facilitate Player Acquisition

Montreal, CA – February 21, 2013 – Today mobile gaming incubator and go-to market accelerator Execution Labs unveiled its new Lab Partners program, a matchmaking service that allows mobile indie game developers to find similar developers with whom they can establish direct cross-promotional deals.  Through the 100% free service, indie game developers can visit the Lab Partners section of the Execution Labs website and search for other games by platform and genre to find potential promotional partners.

Indies who connect with one another via Lab Partners can then utilize Chartboost’s Direct Deals functionality to acquire users, a marketing challenge that can be prohibitively expensive for indie developers.  Chartboost, whose games-only technology platform acts as a business engine for developers by helping to acquire and monetize users, offers a free indie-friendly self-serve product and a simple to implement SDK.

“One of our primary goals is to add value not just to the indie teams in our lab, but also to the entire indie gaming ecosystem,” said Keith Katz, co-founder of Execution Labs. “We talk to plenty of devs who know that setting up direct deals with other indies is a great way to get traction for their games. There’s no way they can afford to spend the $1.50 it can take to acquire loyal players. They’re working with such focus—often in isolation—that they either don’t have time or don’t know how to find other developers to cross-promote with. Lab Partners aims to solve that problem for them.”

Indie mobile game developers who wish to be a Lab Partner can sign up and use the service now.

Contact: press@executionlabs.com

About Executions Labs

Execution Labs is a first-of-its kind, hybrid game incubator and go-to-market accelerator that helps independent game developers produce games and bring them to market. The company’s goal is to enable experienced developers to become true entrepreneurs and pursue their dreams of creative independence. It is based in Montreal with a business outpost in San Francisco and is backed by BDC Venture Capital, Real Ventures, and White Star Capital.

About  Chartboost

Chartboost is the leading games-only technology platform that helps developers reach more users and make more money. The company powers over 12,000 games, reaches over 300 million unique monthly devices and drives over six billion game sessions per month. Chartboost works with companies like Backflip, Booyah, Capcom, Com2us, Crowdstar, Gameloft, Gamevil, Get Set Games, GREE, Kabam, Kiloo, Natural Motion, Outfit7, Pocket Gems, Supercell, TinyCo and many more. Chartboost is based in San Francisco, was founded in 2011 and has raised a total of $21M from Sequoia Capital, TransLink Capital and SK Telecom Ventures. More information at www.chartboost.com.